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When considering the creation of your website, understanding the myriad of factors influencing the cost is crucial. The price tag of a WordPress website in the UK is not a one-size-fits-all figure; it’s shaped by various elements that web designers must consider. Each component plays a role in the final cost, from hosting fees and domain registration to selecting themes and plugins.

Bespoke websites represent the pinnacle of customization. They are tailored to meet a business’s specific needs, and every aspect is carefully considered, which can significantly affect the overall cost.

Moreover, the level of customisation and professional services such as design, development, and ongoing maintenance further contribute to the financial investment required. Whether you’re a small business owner or a large corporation, the complexity of your website and the expertise of the team you choose to work with will ultimately determine the cost of bringing your digital presence to life.

Choosing Who You Work With

The following key points must be considered while contacting a website development agency: Agencies bring a team of professionals with diverse skills, including web developers, who offer in-depth industry knowledge and the ability to customize websites, ensure ongoing maintenance and upkeep, and provide insights into the potential costs of hiring a web developer compared to using website builder tools.

Agency vs Freelancer

Choosing between an agency and a freelancer impacts both cost and quality. While freelancers may offer competitive rates due to lower overheads, agencies bring a wealth of experience and professional services under one roof. Despite the higher initial quote, opting for an agency means investing in a team of dedicated professionals who bring diverse skills and in-depth industry knowledge to your project.

Agencies stand out by providing comprehensive solutions, from SEO to content creation, streamlining the development process and potentially offering greater value for money than coordinating multiple freelancers. Moreover, an established agency’s reputation and proven track record ensure that your website goes live and thrives in the competitive digital landscape.

Cude Design – What one are we?

Cude Design offers the perfect synergy of agency-level expertise with the flexibility and affordability of remote work. Our adept team, spread across the South East of the UK, has been pioneering remote collaboration since 2013, well ahead of the global shift towards this model. This strategic approach enables us to maintain competitive rates by eliminating the overheads tied to a physical office, passing on the savings to you without compromising quality.

Our forte lies in WordPress site design and development, providing tailored solutions for businesses ranging from small startups to large enterprises. With Cude Design, you gain a partner that delivers a full spectrum of services, from web hosting solutions to crafting bespoke online stores. We ensure that every aspect of your digital presence is managed precisely, from the initial design phase to the final unveiling of your website.

Our comprehensive services include cutting-edge web design, development, content strategy, and SEO services designed to elevate your online store to the forefront of the digital marketplace. Choose Cude Design for an online presence that is as robust and reliable as visually and functionally impressive.

How Much Experience Does The Agency Have?

When assessing the cost of a website, the experience of your chosen web designer is a pivotal factor. A novice freelancer may offer lower rates than a seasoned professional or a well-established web design agency with a decade of successful projects. Opting for a web designer with a substantial track record ensures a smoother development process, leveraging their knowledge to avoid common pitfalls.

web design agency worth its salt will showcase a robust portfolio, demonstrating a history of quality projects. Their industry tenure is a key indicator of their capability to deliver a high-calibre website. It’s not solely the aesthetics of their own website that matter but their proven experience and the breadth of their work.

In your quest for the right web design agency, consider their market understanding, the scale of your project, target demographics, agency size, and portfolio. These factors are critical in determining their suitability for your business needs.

Ensure the agency is adept with the platforms crucial to your business, whether for website development or mobile app creation. If your business demands a strong online presence, consider an agency with a specialisation in web design and search engine optimisation capable of scaling its services to match the size and needs of your company.

Our Experience helps with:
  • Planning The Scope Of The Project
  • Meeting Deadlines
  • Managing Communication & Expectations
  • User Experience – Know What Does and Doesn’t Work
  • Knowledgable Advice and Guidance

About Your Project

While choosing who to work with will determine the cost of building your website, your requirements will also determine the investment required. We cover the key questions that will affect the investment required. Understanding the specific needs of small business websites is crucial for accurately estimating functionality and cost, considering their unique requirements for features and benefits and the selection of a web design company experienced in this area.

1. How many pages are required?

Whether you are looking to build a new website or redesign your current one, it is a good idea to map out what pages you require. For example, a standard informational website would have the following pages: Home, About, Services, Blog, and Contact. You may have more than one Service page, so it is a good idea to write these down, noting whether the multiple service pages can use the same layout or if they require a different layout for each one.

The more layouts we need to design, the more time is required to create your website.

2. Who are your competitor’s & what are their websites like?

Your closest competitors set a benchmark as to how good your website needs to look. Depending on your competition, websites you like the look of and your target audience, this will directly affect how much time will be required to design the WordPress website.

For example, a pest control company targeting a small area wouldn’t need a high-end, design-focused website. The core aim of the website would be to ensure that it is easily found on search engines, a well-thought-out user journey and a well-placed call to action. For this reason, a simple brochure/informational WordPress website would be perfect.

Compare this to a space satellite agency. They would be targeting the B2B market, and the website should exude professionalism and expertise. In this example, the design phase would be more detailed, with the user experience and core message requiring more time to create.

3. Do you require any functionality?

Understanding the specific functionalities you need is crucial in determining the cost of developing a website. A brochure website typically functions as an online representation of a printed brochure, ideal for a small business website that aims to present static information. Visitors can browse your services or products, absorb the content, and reach out through a contact form, email, or phone.

If your requirements are more dynamic, such as operating an ecommerce website, the development involves integrating complex functionalities like payment processing, inventory management, and customer account systems. This level of complexity surpasses that of a simple brochure site, reflected in the development cost.

For those who need a website with interactive features, such as a membership system, the development process involves implementing secure user authentication, profile management, and possibly recurring payment functionalities. Each additional feature requires careful planning and execution, which a website builder alone cannot always accommodate.

It’s essential to outline your website’s intended functionalities early on to provide an accurate quote and ensure a seamless build process. We will create a comprehensive specification that details the exact features your site will need—from a basic brochure layout to a full-fledged e-commerce platform—tailoring the build to your small business’s unique needs.

4. Premium Theme vs Bespoke/Custom WordPress Website

Our website designers offer two primary options when crafting your online presence: selecting a premium theme or commissioning a bespoke website. The choice between these pathways significantly influences the cost of a website and the degree of customization possible.

Choosing a premium theme is a cost-effective strategy, ideal for those who wish to minimise expenses. Premium themes offer a foundation upon which website builders can efficiently work, adapting pre-existing layouts and functionalities to suit your brand. This approach allows for a swift and budget-friendly deployment for your WordPress site, with our team focusing on tailoring the theme to incorporate your branding and content seamlessly.

Conversely, a bespoke website represents the pinnacle of customisation. This process involves our website designers and developers starting from scratch, employing a website builder tool to create unique visuals and functionalities specifically for your needs. While this custom approach provides unparalleled flexibility and individuality, it necessitates a larger budget and a longer timeline due to the intricate nature of building a site from the ground up.

Ultimately, deciding between a premium theme and a bespoke design depends on your specific requirements, the scope of your project, and how much you’re looking to invest. A premium theme will keep costs down and speed up the process, whereas a bespoke website offers a tailor-made solution with endless possibilities for customisation.

5. How big is your business and how many people are involved?

The size of your business and the number of stakeholders involved can significantly influence the project’s timeline and complexity. A common adage in project management is ‘too many cooks spoil the broth,’ which holds in web development. Our experience has shown that projects with numerous individuals contributing feedback often require more iterations. This can extend the duration of critical phases like design approval and content review, especially compared to working with smaller businesses where fewer decision-makers streamline the process.

Larger enterprises typically necessitate more comprehensive communication strategies, such as regular meetings, to ensure alignment and consensus. This approach is often more efficient than coordinating feedback across a series of emails among multiple parties.

An illustrative case is when working with charitable organizations, where decisions are frequently made by committees. The collaborative nature of such groups, while valuable for diverse input, can prolong the decision-making process, affecting the project’s progression.

6. Website Launch Timelines

Web developers are frequently asked how swiftly a website can be launched. While the urgency to go live ‘ASAP’ is understandable, it’s essential to establish a realistic timeline that accommodates thorough planning, development, and feedback.

Setting a reasonable launch date allows for a well-structured build process, ensuring the client and the development team can collaborate effectively without an impending deadline. Conversely, an exceedingly tight timeframe can place undue stress on our developers, potentially leading to extended work hours.

It’s important to recognize that accelerated development can incur additional costs. A balanced schedule, on the other hand, contributes to a more cost-effective and well-executed launch of your online business, allowing for meticulous attention to detail and quality assurance.

The following prices are estimates for a fully functional brochure website: Home, About, Service (use the design multiple times for more pages), Blog and Contact Page.

Our Website Building Services


£1,995/ excl VAT
  • Free consultation
  • Up to 4 website pages
  • Premium theme build
  • Mobile friendly
  • Great to detail your services
  • Google Analytics
  • Security £40 per month (optional)
Get Started


£2,795/ excl VAT
  • Free consultation
  • Up to 7 website pages
  • Premium theme build
  • Mobile friendly
  • Greater design flexibility
  • Google Analytics
  • Security £40 per month (optional)
Get Started


£3,995/ excl VAT
  • Free consultation
  • Bespoke design
  • Up to 5 website pages
  • Mobile friendly
  • Custom development
  • Google Analytics
  • Security £40 per month (optional)
Get Started

Top 5 Benefits Of Using WordPress As Your Content Management System

As a website design company, we have worked with WordPress for over ten years and realised that the possibilities are limitless when building your website. Whether we use a premium theme as a framework or create a bespoke website, WordPress is an incredible tool that allows you to manage your online presence quickly.

Perfect for basic websites or an online store, we detail the four top benefits of choosing WordPress:

  • WordPress is free and open-source software released under the GPL.
  • WordPress is easy to use and has a relatively simple learning curve compared to other content management systems.
  • WordPress is flexible and easily customised to meet your specific needs.
  • WordPress has a large community of users and developers who constantly create new themes, plugins, and add-ons to extend the platform’s functionality further.
Benefit 1 – Customisable and Scalable

WordPress is an excellent option if you’re thinking about starting a website. It is highly customisable, allowing us to change the look and feel of your website with themes and plugins or by designing a bespoke website with a website builder.

In addition, WordPress is scalable, meaning that we can quickly develop and add new pages and functionality to your website as your business grows.

Benefit 2 – Easy to Manage

WordPress is an excellent platform for creating a simple blog or a complex website. One of the main advantages of using WordPress is that it makes managing your site’s content super easy.

This is thanks to website builders such as Elementor and WPBakery. These page builders give you full control over the layout and design of your site, making it easy to add, remove, or edit content as needed. Additionally, they make it easy to scale your website as your needs change.

Benefit 3 -WordPress Integrates with Other Tools

WordPress is an excellent platform for content writers. It provides many integrations with other tools that help writers automate their workflow.

The following are some standard integrations:

  • Google Analytics integration to track visits and conversion rates on your site
  • MailChimp integration to create, send and track email campaigns
  • Hubspot integration
  • Add Google Maps to your website to make it easy to find.
  • Contact Forms
  • Membership
  • eCommerce
Benefit 4 – Search Engine Optimisation

In the digital age, visibility is paramount for business success. Ensuring that your website garners the attention of potential customers requires strategic positioning in search engine results. With its robust SEO capabilities, WordPress stands as an invaluable ally in this endeavour. Understanding the importance of search engine optimization (SEO) is crucial for any website owner. Investing in SEO services and utilizing WordPress’s compatibility with leading SEO plugins like Rank Math and Yoast SEO can significantly enhance a website’s visibility in search engine results and drive organic traffic.

These plugins facilitate a multitude of SEO enhancements that are pivotal for improving search rankings. From crafting keyword-rich titles and meta descriptions that capture the essence of your content to generating clean, structured URLs, WordPress and its SEO integrations ensure that your website is not only discoverable but also appealing to search algorithms. This involves various strategies, including upfront costs related to setting up a website optimized for search engines, essential for increasing website visibility and driving organic traffic.

Moreover, these plugins aid in creating comprehensive sitemaps, which are crucial for search engines to index your website’s content effectively. They also offer real-time insights and recommendations for optimising content, ensuring your website adheres to the best SEO practices.

Beyond these features, WordPress’s SEO-friendly nature extends to its responsive design, fast loading times, and easy social media integration, all of which are factors that search engines consider when ranking websites. With such a robust suite of SEO tools at your disposal, leveraging WordPress for your business website becomes not just an option but a strategic imperative.

Benefit 5 – Best Web Hosting Services

WordPress’s adaptability extends to its hosting capabilities, offering a wide array of web hosting services tailored to optimize performance and reliability. The platform’s versatility allows it to integrate seamlessly with the best web hosting providers, ensuring that your WordPress website runs smoothly, loads quickly, and remains accessible to your audience around the clock.

From shared hosting solutions perfect for new, smaller websites looking for cost-effectiveness to dedicated servers offering robust performance for high-traffic sites, WordPress can accommodate any need. Managed WordPress hosting is another premium option that provides a hassle-free experience, with the host taking care of updates, backups, and security, allowing you to focus on your business.

VPS (Virtual Private Server) hosting balances shared and dedicated hosting, giving your site space on a shared server. This is ideal for business owners who need more control and better performance but are not ready to invest in a dedicated server.

Each hosting service offers different levels of performance, security, and scalability. WordPress’s compatibility with these services means you can choose a hosting plan that aligns with your business goals and budget. With the right hosting partner, your WordPress site can achieve optimal performance, bolstering your online presence and providing visitors with the best user experience possible.

Frequently Asked Questions

Cost of Hosting Your Business Online

The cost of hosting your business online varies based on your website’s size and the amount of traffic it handles. We offer dedicated hosting at an annual fee of £325 excl VAT for a standard informational website with typical traffic levels.

If your online presence is more substantial, like an e-commerce platform experiencing moderate traffic, our dedicated server hosting for such business online starts from £475 excl VAT per year.

How Much Does WordPress Security Cost?

Updates related to installing your WordPress website and its functionality are regularly released. Because of this, the website must be maintained to ensure it remains secure and protected against attacks. We offer a monthly service that includes the following:

  • Premium WordPress Security
  • Cloudflare Integration
  • Updates of the WordPress installation and plugins within the first week of each month
  • Weekly website backups

This is billed at £40 per month, excl VAT.

Find out more regarding our WordPress support services here.

How Much Does Ad-Hoc Website Support Cost?

If you require ad-hoc website support, we can offer it hourly. Email us the tasks you wish us to carry out, and we will provide a quotation for the number of hours required.

We offer ad-hoc website support at £80 per hour, excl VAT.

How Much Does A WordPress Website Cost To Make?

The investment required to create a WordPress website is not a fixed figure but varies according to a range of critical factors, each playing a significant role in the final cost. As we’ve explored in this blog post, the website’s complexity, design, functionality, and scale all contribute to the overall pricing.

For a foundational website comprising 5 to 8 pages, our skilled web designers can craft a professional online presence starting from £1,995 excl VAT. This would typically cover a straightforward, user-friendly site that effectively represents your business online.

However, the investment will naturally increase if you require a more tailored solution, a bespoke website with specialized functionality to meet specific business needs. Bespoke websites with additional functionality would require further investment. A full brief and scope of the project would need to be detailed and we can then provide a quotation for the website cost accordingly.

This ensures transparency and allows you to budget effectively for a website that meets and exceeds your expectations, providing a robust platform for your business to grow and thrive online.

How Much Does An Ecommerce Website Cost?

The financial outlay for constructing an eCommerce website is not a one-size-fits-all figure; it’s contingent upon many variables. These factors encompass the scale of the online store, the number of products you plan to sell, the complexity of the customer journey, the level of customisation required, and the integration of any specific features or applications that enhance user experience and streamline backend processes.

Our comprehensive article delves into the nuances of eCommerce website costs, providing a detailed breakdown of what you can expect when building a robust online store using WordPress and WooCommerce. From the initial setup to the final touches that make your site user-friendly and secure, we cover all the bases to give you a clear understanding of the investment needed.

To gain a deeper insight into the financial considerations of launching a successful eCommerce platform, we invite you to read our article: How Much Does An Ecommerce Website Cost To Make? Here, we outline the various price points and services, ensuring you’re well-informed to make the best decision for your online business venture.

You can read this article here: How Much Does An Ecommerce Website Cost To Make?

What are the alternatives to a WordPress?

WordPress is the most popular and successful CMS of all time. It powers over 40% of all websites on the internet in 2022 (according to W3Techs).

However, depending on your requirements, other content management systems could be more suitable.

Shopify – Great for eCommerce

Shopify is a platform that allows users to create their e-commerce websites. It provides users everything they need to get started, including templates, payment processing, shipping, and customer management tools. Shopify is simple to use and can be customized to fit the needs of any business. Additionally, it is one of the most cost-effective e-commerce platforms, making it an excellent choice for businesses of all sizes.

Perhaps most importantly, Shopify allows businesses to control their destiny by owning their website. With Shopify, companies can avoid the high fees associated with third-party e-commerce platforms and ultimately control their branding, marketing, and product offerings. As a result, Shopify is an increasingly popular choice for businesses that want to take control of their e-commerce presence.

Wix – great for DIY small business website

Wix is a popular website builder that allows small businesses to create professional-looking websites without coding. With Wix, companies can choose from various templates and designs or start from scratch and build their site. Wix offers many features, including contact forms, online booking, and eCommerce. Plus, Wix is free to use for most small businesses.

This makes it an accessible and affordable option for beginners. As a result, it’s no surprise that Wix is one of the most popular choices for small business websites.

Can I get a free domain name?

Some companies offer a free domain name when purchasing a hosting package. The domain name is usually free for one year, after which you must pay a small yearly fee.

What is an SSL certificate?

SSL certificates are web security tools that encrypt information between web servers and websites. Web development organizations and servers issue them to ensure data is securely transmitted. Using an SSL certificate, businesses can protect their customers’ information from being accessed by third-party hackers. SSL certificates can also be used to verify a website’s identity.

This is important for businesses that must ensure that their customers access the correct website. Overall, SSL certificates are essential for protecting web data and ensuring that companies can safely conduct online transactions.

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